Better B2B North
Agenda
-
10:00
–10:30
Arrival & breakfast
Enjoy a welcome breakfast upon arrival
-
10:30
–11:00
Skin in the game: How creativity lives and dies with people, not platforms
Mark Newton & Chris Bliss, Hallam
-
11:00
–11:30
B2B creativity is easier than you think
David McGuire, Windhover B2B
-
11:30
–12:00
Magnetic, not messy: A framework for harnessing ‘authenticity’ in B2B
Dr Marina Hauer, Apricity Studio
-
12:00
–12:45
Lunch
-
13:00
–13:30
Creator-led growth: How B2B companies are turning influence into pipeline
Max Nimmo, CreatorWorks
-
13:30
–14:00
Data-driven decision making in product marketing
Adetomiwa Adekoya, Drax Group
-
14:00
–14:30
From more leads to better pipeline: Speaking ‘sales’ so marketing wins
Freya Ward, Headley Media
-
14:30
–14:45
Coffee break
-
14:45
–15:15
Irreplaceable: Why AI makes marketing and marketers more essential than ever
Jake Third, Hallam & Better B2B
-
15:15
–15:45
When leaders speak, brands grow: The business value of personal branding’
Ash Jones, Great Influence
-
15:45
–16:30
Networking and drinks
Speakers
-
Jake Third
CEO, Hallam
-
Freya Ward
Associate Managing Director at Headley Media
-
Ash Jones
Founder of Great Influence
-
Adetomiwa Adekoya
Product marketing specialist at Drax Group
-
David McGuire
B2B Copywriting and Creativity Coach at Windhover B2B
-
Max Nimmo
Founder of CreatorWorks
-
Marina Hauer
Brand builder in chief at Apricity Studio
-
Chris Bliss
Creative Lead at Hallam
-
Mark Newton
Head of Brand, Hallam
Better B2B North
- Date April 16, 2026
- Venue and Location The Alan, Manchester