Privacy Policy
Privacy Policy
Better B2B is a community for B2B marketers, created and run by Hallam. This policy explains what personal data we collect when you visit betterb2b.community, join the community or attend a Better B2B event, why we use it, who sees it, and how long we keep it.
Last updated: 1st October 2026
Who we are
Hallam Internet Limited (company number 03989628) is the data controller for personal data collected through Better B2B. Our registered office is Fenchurch House, 12 King Street, Nottingham, NG1 2AS. We are registered with the Information Commissioner’s Office (Z3355114).
Your privacy contact is Jonathan Martin. You can reach them at dpo@hallam.co.uk or at the address above.
What we collect and where it comes from
Most of what we hold comes from you directly. The table shows each type of information and its source.
| Information | What it includes | Where it comes from |
|---|---|---|
| Membership details | Name, email address, job title, company, industry | You, when you join Better B2B |
| Community content | Your profile, posts, comments and messages in Better B2B spaces (mainly Circle) | You |
| Event booking details | Name, email, company and any accessibility or dietary requirements you tell us about | You, on our website or through Eventbrite, which passes them to us |
| Messages to us | Emails, replies to community communications and Code of Conduct reports | You, or another member if they report a concern involving you |
| Payment for ticketed events | Handled entirely by our ticketing and payment provider. We do not receive or store your card details | You, via the provider |
| Website and usage data | IP address, browser and device type, pages visited, how you got to the site | Your device, through cookies and similar technologies (see Cookies) |
| Email activity | Whether you opened or clicked our emails | Tracking in our email and CRM tools (see Email marketing) |
| Visitor and contact records | Records of your visits and interactions linked to your contact record | HubSpot tracking, if you accept the relevant cookies |
Accessibility and dietary requirements. These can reveal information about your health or beliefs, which the law treats as special category data. We only use them to run the event you booked, and only with your explicit consent, which you give by choosing to provide them. You can tell us to delete them at any time.
Providing your data. We need your name, email address and company to set up your membership or booking. Without them we cannot offer you a place. Everything else is optional.
How we use your information and why
We use your personal data only where the law gives us a reason to. Each purpose below relies on one basis.
| What we do | Lawful basis | Why |
|---|---|---|
| Set up and run your membership, including your Circle account | Contract | So we can provide the membership you signed up for on the Better B2B terms |
| Take and manage event bookings | Contract | So we can give you a place at the event you booked |
| Use your accessibility and dietary requirements to run the event | Explicit consent | These may be special category data. You choose to give them, and you can withdraw consent at any time |
| Send community updates, newsletters and event invitations, including invitations to future editions of events you have attended | Consent | You agree through a separate tick box when you join or book. You can unsubscribe at any time using the link in every email, or by contacting us |
| Enforce the Code of Conduct and keep the community safe | Legitimate interests | Our interest, and other members’, in a respectful community. We keep only what is needed to handle a report and stop repeat problems |
| Set analytics and tracking cookies, and measure how the site is used | Consent | You choose through the cookie banner. See Cookies |
| Report on community growth and attendance to Hallam, in aggregated or anonymised form | Legitimate interests | Hallam runs and funds Better B2B and needs to know whether it is working |
| Keep financial records for ticketed events | Legal obligation | Tax and accounting law require us to |
| Keep a record of your rights requests and complaints | Legal obligation and legitimate interests | To show we handled them properly |
Legitimate interests. Where we rely on legitimate interests, we have weighed them against your rights and expectations. You can ask us how we reached that view, and you can object at any time (see Your rights).
Profiling. If you accept the relevant cookies, HubSpot links your visits and email activity to your contact record so we can see what interests you and tailor our communications. We do not make decisions about you that have legal or similarly significant effects by purely automated means.
Hallam’s other marketing. We do not add Better B2B members to Hallam’s separate agency marketing lists unless you ask us to.
We use your data only for the purposes above, or for a compatible purpose. If we want to use it for something materially different, we will tell you first and ask for your consent where the law requires it.
Who we share it with, and transfers abroad
We do not sell your personal data, and we do not share it with anyone for their own marketing. We share it only as needed to run Better B2B, and only with the people and organisations below.
| Who | What they do for us | Where they may process data |
|---|---|---|
| Hallam colleagues | Run and support Better B2B day to day | UK |
| Circle | Hosts the community platform, profiles, posts and messages | US |
| Google (Tag Manager and Analytics) | Website measurement, once you accept analytics cookies | US |
| HubSpot | Our contact database, email sending and visitor tracking | EU |
| Eventbrite | Ticketing, event bookings and payments | US |
| Cookiebot (Usercentrics) | Runs our cookie banner and records your cookie choices | EU |
| Authorities and regulators | Where the law requires us to disclose information | UK |
These providers act on our instructions under written agreements. Eventbrite also decides for itself how it uses some booking data, so please read its privacy policy too.
If you interact with our content on LinkedIn, Instagram or Facebook, that platform handles your information under its own privacy policy. We may also share information where necessary to protect the rights, safety or security of Better B2B, our members or Hallam, or in a sale or restructuring of the business.
Transfers outside the UK
Some providers above process data outside the UK, mainly in the United States. Where they do, we make sure the transfer is protected by one of the following: UK adequacy regulations (including the UK-US data bridge for certified US providers), the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses. You can ask us for a copy of the safeguards using the contact details in Your rights.
How long we keep your information
We keep personal data only as long as we need it for the reason we collected it.
| Information | How long we keep it | What happens next |
|---|---|---|
| Membership profile (name, email, job title, company, industry) | While your membership is active, then 12 months after your last activity. Activity means your latest log-in to the community, post, or event attendance | Deleted, or anonymised so it can no longer identify you |
| Community posts and comments | While your account exists. If you leave or ask us to delete your account, your name is removed from your posts within 30 days | Posts may stay in anonymised form so conversations still make sense. |
| Messages to us | 24 months after we last dealt with your message | Deleted |
| Code of Conduct reports | 24 months after the matter is closed. If a member is removed, we keep a minimal record for 3 years to stop repeat problems | Deleted |
| Event booking details | 12 months after the event, unless you have agreed to hear about future events (see the next row) | Anonymised, keeping only attendance figures |
| Contact details and events attended, kept to invite you to future events (only if you agreed) | Until you withdraw your agreement, or 24 months after your last activity, whichever comes first. Activity means booking, attending, or clicking a link in one of our emails. We keep only your name, email address, company, job title and the events you attended | Deleted. Shortly before the period ends we may ask whether you still want to hear from us. If you do not reply, we delete your details |
| Accessibility and dietary requirements | Deleted within 30 days after the event | Deleted |
| Ticket payment records | 6 years from the end of the financial year, held by our provider and our finance team | Deleted. Legal obligation |
| Newsletter and marketing subscription | Until you unsubscribe or withdraw consent | We then keep only your email address on a suppression list so we never email you again by mistake. Everything else is removed within 30 days. |
| Website analytics (Google Analytics) | 14 months | Deleted automatically. [Confirm the GA4 retention setting] |
| Visitor tracking and email activity (HubSpot) | 12 months from the last activity on your record | Deleted or anonymised. |
| Your cookie choices (Cookiebot) | 12 months, then we ask you again | Deleted. |
| Records of rights requests and complaints | 6 years | Deleted |
Anything not listed. We decide how long to keep it by asking whether we still need it for the purpose we collected it, whether the law requires us to keep it, and whether the person is still active in the community. We review our retention periods at least once a year.
Deletion and anonymisation. When a period ends, we delete the data or anonymise it so that no one, including us, can identify you from it. Backups are overwritten within 30 days.
Exceptions. If we need to keep something for longer, for example because of a legal claim or a request from a regulator, we will keep it only for as long as that reason applies.
Cookies and similar technologies
We set only essential cookies until you choose otherwise. Cookies that measure or track how you use the site are switched off until you click Accept on our cookie banner, which is run by Cookiebot.
A cookie is a small file placed on your device. Essential cookies keep the site and community working, for example by remembering that you are logged in or what you chose on the banner. They do not need consent. Everything else does.
| Cookie or tool | Provider | Purpose | Category | How long |
|---|---|---|---|---|
| CookieConsent | Cookiebot | Remembers your cookie choices | Essential | 12 months |
| Community login and session cookies | Circle | Keep you logged in to the community | Essential | Session, or as set by Circle |
| _ga, ga[ID] | Google Analytics, via Google Tag Manager | Counts visits and shows which pages are used, so we can improve the site | Statistics | Up to 2 years |
| hubspotutk, __hstc, __hssc, __hssrc | HubSpot | Recognise a returning visitor, link visits to your contact record and time your sessions | Marketing and statistics | 6 months, 6 months, 30 minutes, session |
We do not use advertising or retargeting cookies.
Changing your choice
You can change or withdraw your consent at any time using the link at the bottom of every page. Withdrawing is as easy as accepting. Once you withdraw, we stop setting the cookies you switched off.
You can also block or delete cookies in your browser settings. Guidance is at aboutcookies.org. Blocking essential cookies may stop parts of the community working.
To opt out of Google Analytics across all sites, you can use Google’s browser add-on.
Embedded content and links
Our pages may link to other websites, which have their own privacy policies. We have no control over them. If we embed content from another service, that service may set its own cookies once you have accepted marketing or statistics cookies. Any such service will appear in the table above.
Email marketing and email tracking
We send community updates, event invitations and newsletters by email only if you have agreed to receive them. You can change your mind at any time by clicking Unsubscribe in any email or by contacting us. We stop emailing you straight away and then keep only your email address on a suppression list, so you are not added again by mistake.
If you agree when you book an event, we also keep your contact details and a record of the events you attended, so we can invite you to future editions. We keep them for the period shown in How long we keep your information, and you can withdraw your agreement at any time.
Unsubscribing from marketing does not close your membership. We will still send service messages you need, such as a booking confirmation or a change to an event you booked.
We do not phone you or post marketing to you unless you have asked us to.
Email tracking
Some of our emails include tracking that shows whether you opened them and which links you clicked. We use this mainly to see which messages work, and sometimes to send a reminder to people who did not click the first time. Emails with no marketing content, such as booking confirmations and invoices, are not tracked. If you do not want your email activity tracked, you can unsubscribe from marketing emails.
Your rights, contacting us and complaints
You can ask us to do any of the following at any time, by email, letter, phone or in person, without a special form.
| Your right | What it means |
|---|---|
| Access | Get a copy of the personal data we hold about you and information about how we use it |
| Correction | Have inaccurate or incomplete data put right |
| Deletion | Ask us to delete your data where we no longer need it or you withdraw consent |
| Restriction | Ask us to pause using your data while a problem is sorted out |
| Objection | Object to processing based on legitimate interests. You can object to direct marketing at any time and we will always stop |
| Portability | Get data you gave us in a structured, machine-readable format, where we use it under contract or with your consent |
| Withdraw consent | Withdraw any consent you gave us, as easily as you gave it, for example by unsubscribing or using Cookie settings |
We respond within one month. If your request is complex, we may extend this by up to two further months and will tell you why. If we need to check who you are, or ask what your request covers, the clock starts once we have what we need. There is no charge unless a request is clearly unfounded or excessive.
Contact us
Privacy contact: Jonathan Martin, Operations Director Email: dpo@hallam.co.uk Post: Hallam Internet Limited, Fenchurch House, 12 King Street, Nottingham, NG1 2AS
Complaints
If you are unhappy with how we have handled your personal data, please tell us first at the address above, using the subject line “Privacy complaint”. We will acknowledge your complaint within 30 days, look into it, and tell you the outcome.
You can also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113. You do not have to complain to us first, but we would like the chance to put things right.
Security, children and changes to this policy
We protect your personal data with technical and organisational measures, including access limited to the Hallam colleagues who run Better B2B, and written security commitments from our providers. No online service can be made completely secure. If a breach is likely to put your rights at risk, we will tell you and the ICO as the law requires.
Children. Better B2B is for working professionals and is not aimed at anyone under 18. We do not knowingly collect data from children. If you think a child has given us data, tell us and we will delete it.
Changes. We will update this policy when our practices change. The “last updated” date at the top shows the latest version. If a change is material, for example a new purpose or a new type of provider, we will email members before it takes effect.