Privacy Policy

Better B2B is a community for B2B marketers, created and run by Hallam. This policy explains how we collect, use and protect your personal data when you visit betterb2b.community, join the community, or attend a Better B2B event.

Hallam Internet Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Hallam Internet Ltd may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes. This policy was last updated in August 2026.

Who we are

Better B2B is operated by Hallam Internet Limited, company number 03989628, registered office at Fenchurch House, 12 King Street, Nottingham, NG1 2AS. Hallam is the data controller for personal data collected through this site and the wider Better B2B community.

What we collect

We may collect the following information when you interact with Better B2B:

Membership details – when you join Better B2B, we collect your name, email address, job title, company and industry.
Event booking details – name, email, company, and any accessibility or dietary requirements you share when registering for events via our website or third-party websites like Eventbrite
Anything you send us – messages, Code of Conduct reports, or replies to community communications.
Technical and usage data – IP address, browser/device type, and pages visited, collected via Google Tag Manager and any connected analytics tools.
Community content – anything you post or share within Better B2B spaces (predominantly Circle)
Payment information for ticketed events – handled entirely by our third-party ticketing/payment provider; we don’t receive or store your card details.
Technical and usage data – including your IP address, browser or device type, pages visited and other information about how you use our website and services. This may be collected through Google Tag Manager and connected analytics tools.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

How we use it, and why we’re allowed to

Purpose	Lawful basis
Setting up and managing your membership	Consent / legitimate interests
Processing event bookings	Contract / legitimate interests
Sending community updates, event invites and newsletters	Consent – you can unsubscribe at any time
Moderating the community in line with our Code of Conduct	Legitimate interests
Understanding how the site and community are used, to improve them	Legitimate interests
Reporting on community growth to Hallam (aggregated/anonymised)	Legitimate interests

We may contact you by email or other contact details you have provided where this is permitted by law and appropriate to the purpose.

We will only use your personal information for purposes that are compatible with those described above. If we need to use your information for a materially different purpose, we will explain this to you beforehand where required and, where necessary, seek your consent.

Who we share it with

We may share your personal information where necessary to operate Better B2B, provide our services, comply with legal obligations, or manage our community and events.

This may include sharing information with:

Hallam colleagues – colleagues at Hallam who are involved in running and managing Better B2B on a day-to-day basis.
Service providers – trusted third-party providers that help us operate the Better B2B website, community and events. These may include Circle, Google (including Google Tag Manager and Google Analytics), HubSpot and Eventbrite.
Social media platforms – where you choose to interact with our content on platforms such as LinkedIn, Instagram or Facebook. Those platforms will process your information in accordance with their own privacy policies.
Authorities and regulators – where we are required to disclose information to comply with a legal or regulatory obligation.

We may also share information where necessary to protect the rights, safety or security of Better B2B, our members, Hallam or others.

We do not sell your personal data or share it with third parties for their own independent marketing purposes.

Where we use third-party service providers, we take reasonable steps to ensure that your personal information is handled securely and in accordance with applicable data protection laws.

International transfers

Some of the tools above may process data outside the UK. Where this happens, we rely on appropriate safeguards such as the UK’s International Data Transfer Addendum or Standard Contractual Clauses.

How long we keep it

Membership data: for as long as you’re an active member, plus a short period afterwards in case you rejoin (12 months of inactivity)
Event data: typically anonymised within 12 months of the event
Marketing communications: removed within 30 days of you unsubscribing

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online

Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Currently, we will not set any non-essential cookies, including tracking and analytics cookies, unless you choose to opt in via an ‘Accept’ button that appears when you first visit any page on our website. If you wish to opt out, you can do so by clicking the ‘settings’ link and disabling the non-essential cookies

Alternatively, you can delete our cookies once you have visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)You can also modify your browser so that it notifies you when cookies are sent to it, or you can refuse cookies altogether. You can also delete cookies that have already been set.

If you wish to restrict or block web browser cookies that are set on your device, you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Cookies on a Hallam Internet Ltd site

Google Analytics – we use this to understand how the Hallam Internet Ltd site is being used in order to improve the user experience. Your user data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.co.uk/intl/en/analytics/privacyoverview.html

Google AdWords: Using Google AdWords code we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.

Google Universal Analytics: Installed to throttle the request rate to limit the collection of data on high traffic sites.

Bing: Used for storing the session ID for a user, ensuring that clicks from advertisements on the Bing search engine are verified and it is used for reporting purposes and for personalisation.

Microsoft: Used by Microsoft as a unique identifier and is set by embedded Microsoft scripts. The purpose of this is to synchronise the ID across many different Microsoft domains to enable user tracking.

YouTube: Set by YouTube and used to track the information of the embedded YouTube videos on a website and video views.

Vimeo: Used by Vimeo to collect tracking information, setting a unique ID to embed videos to the website.

Facebook Advertising: We use Facebook advertising conversion tracking and retargeting pixels, which allows us to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target advertising.

LinkedIn: The purpose of this is to enable LinkedIn functionalities on pages across the website, which could include share buttons, ad tags, and routing.

DoubleClick: We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.

HubSpot: Set by customer relationship management system HubSpot. The purpose of the cookie is to keep track of visitors to the website, sessions, understand when a user has reset their browser, and timestamp user session(s).

Leadfeeder: Used for identifying the IP address of devices visiting the website to collect information such as IP addresses, time spent on the website and page requests for the visits. This collected information is used for the retargeting of multiple users routing from the same IP address.

You can control cookies through your browser settings at any time.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

Google Chrome
Microsoft Edge
Mozilla Firefox
Microsoft Internet Explorer
Opera
Apple Safari

To find information relating to other browsers, visit the browser developer’s website.

To opt-out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.

Other information we collect

Social buttons – On many of the pages of the Hallam Internet Ltd site you will see ‘social buttons’. These enable users to share or bookmark the web pages. There are buttons for: Twitter, Google +1, Facebook ‘Like’, and LinkedIn ‘Share’. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of Hallam Internet Ltd. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on Hallam Internet Ltd’s site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases, if you are logged into their services (such as Google and Facebook), these sites will be registering the fact that you are visiting Hallam Internet Ltd, and the specific pages you are on, even if you don’t click on the button. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt-out, or delete such information.

External web services – We use a number of external web services on Hallam Internet Ltd, mostly to display content within our web pages. For example, to display slideshows we sometimes use SlideShare; to show videos we use YouTube and Vimeo. This is not an exhaustive or complete list of the services we use or might use in the future when embedding content, but these are the most common. As with the social buttons, we cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are, but are likely to gather anonymous usage information e.g. number of views, plays, loads etc.

Email tracking – Some emails that we send you have no tracking in at all, for example, personal correspondence or emails with invoices attached. Other emails we send we put in tracking so that we can tell how much traffic those emails send to our site and we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level; rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use personal information e.g. to re-email people who didn’t click the first time. If you want to be sure that none of your email activity is tracked, you should unsubscribe from the Hallam Internet Ltd newsletter.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information you provide while visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at marketing@hallam.co.uk
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting, but only if you tell us that you wish this to happen.

You may request details of the personal information we hold about you under the Data Protection Act 2018. If you would like a copy of the information held on you, please write to Hallam Internet Ltd, Fenchurch House, 12 King Street, Nottingham, NG1 2AS

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Have inaccurate data corrected
Ask us to delete your data
Restrict or object to certain processing
Receive your data in a portable format
Withdraw consent at any time (e.g. by unsubscribing)

To exercise any of these, contact us using the details below. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk) if you’re unhappy with how we’ve handled your data.

Children

Better B2B is intended for working professionals and is not directed at anyone under 18. We don’t knowingly collect data from children.

Changes to this policy

We may update this policy from time to time; the “last updated” date at the top will reflect any changes. We’d encourage you to check back periodically.

Disclaimer

The material on our site is given for general information only and does not constitute professional advice. You should take specific advice before taking a course of action as we do not accept directly or indirectly any responsibility for loss arising directly or indirectly from reliance on information on this site.

Given that the Internet uses an open system we cannot warrant that the site and downloads reach you virus-free. You must, therefore, take all appropriate precautions for your own safety.

Contact us

For any privacy questions or to exercise your rights:

marketing@hallam.co.uk
Hallam Internet Limited, Fenchurch House, 12 King Street, Nottingham, NG1 2AS